Aldi, Lidl Brand Chocolate Bars
February 28, 2011
This is the last review in my consecutive series of store brand chocolate. Aldi stores in the US, and the equivalent in the UK called Lidl, have a few store brand chocolates to choose from.
Lidl's own brand offers a selection of single-origin tasting squares that I think are really good. Right now, as a matter of fact, I am eating a dark chocolate with cocoa from Peru at 72%. The snap is crisp, the intense chocolate is rich, the texture smooth, and the fruity notes are outstanding.
The Aldi near me carries a luxury line of in-house brand chocolate called Choceur. They carry single origin bars, truffles, and nut clusters in milk, white and dark chocolate.
The 65% Madagascar is wonderful. I have had other Madagascar origin chocolate and the Choceur is faithful to that flavor profile. The chocolate is light, in color as well as taste, with citrus top notes and a hint of raisin at the end. There is a light spice throughout the smooth textured chocolate and a nice non-bitter finish. A pleasant chocolate at a bargain price.
Aldi is a store known for “knock off” products at a low cost compared to their name brand counterparts. In the US, there are over 1,000 stores coast to coast and around the globe they are in over a dozen countries. That's the potential to move a lot of chocolate!