If you are fortunate enough to have traveled to Europe, you probably encountered an aerated chocolate by Nestle called the Aero Bar. Aero celebrates its 75th anniversary this month.
In 1935, a company called Rowntree’s patented the process of incorporating air into chocolate. The chocolate bar is bubbly in texture, giving the chocolate a fast melt and quick release of flavor.
It instantly became popular and they sold more than 6,000 tons in its first year beginning in northern England!
The original name of Aero was Airways named for the trendy image of Air Jet travel during the 1930s.
Today, Nestle makes the Aero bar and it is sold in many countries around the world, but it’s not currently sold in the U.S. However, there is a newcomer to the U.S. chocolate market that brings the bubbly chocolate our way. For more information revealed, tune in next week!
Happy Birthday, Aero!
It’s not sold in the US, but it is sold in Canada.
Comment by Jennifer — October 10, 2010 @ 3:09 pm