Often “store brand” food items are thought of an economical and perhaps an inferior version of its name brand counterpart. While many times I think that ends up being true, I’m still open to give unknowns a try, especially if it costs me less. I do get disappointed but sometimes I also get surprised.
I plan on writing a flavor review of different store brand chocolate bars; some available only in the US and some available only overseas, each Monday for as many Mondays as I have chocolates. On this journey I know we’ll discover the good and the bad but either way we’ll have fun and eat chocolate. Isn’t that the meaning of life anyway?
Today I have a Roundy’s milk chocolate bar that looks an awful lot like a Hershey’s bar. Same brown wrapper, same size and same shape. Will it taste the same?
The sweetness level is similar, in other words, very sweet. The biggest difference is that the milky notes are definitely not the same as Hershey and in my opinion, much more pleasant. The chocolaty notes actually come through for a moment before the combination of sweet and milk take over. One more thing, the Roundy’s chocolate is smoother than the Hershey bar.
For a store brand low cost milk chocolate bar I rate the Roundy’s Milk Chocolate bar better tasting as well as an improvement over the basic Hershey Milk Chocolate. But, it is still very sweet, very cheap, and very unsatisfying for a hard core chocolate lover.
Next Monday, I’ll take a look at another low cost milk chocolate bar, this one with a British store brand label.
