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avatarChocolate Price Drop?

By Jeffrey Kirk on April 8, 2011 | Comments (1)

Good news.  With the former president of Ivory Coast negotiating an exit strategy with UN authorities, it appears that chocolate prices may be headed down. 

Cacao shipments from Ivory Coast had dropped to near zero after the election conflict in late 2010.  That’s a problem since the country supplies about a third of the world’s supply.  Because of the reduced supply, prices have been on pretty much a constant increase.

Now that a surrender is being negotiated, cocoa futures prices dropped immediately to the lowest point in the last three months.  This is based on the speculation that the 350,000 tons of cacao held in Ivory Coast port warehouses would be released while the European Union removes its trade embargo. 

That’s a huge supply that could come back into the market.  And there’s still another 150,000 ton stockpile waiting to go to port.  All of this is good news for chocolate lovers everywhere!

The International Cocoa Organization expects that world cocoa production will post a substantial surplus in 2011.  So, it sounds like prices may continue to drop for a while.

Perhaps the dropping chocolate prices will help offset the rising gas prices!  Well, I suppose that depends on how much chocolate you eat vs. how much you drive. :)

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avatarChocolate Price Going Up?

By Bryn Kirk on December 31, 2010 | Comments (0)

Here we are on the last day of 2010.  (Where does the time go?)

And I just saw something that breaks my heart.  I read a list from dealnews that predicts the top 20 things that will be more expensive in 2011… 

… Chocolate was in the number two spot!

Here’s a list of the top ten items that will most likely rise in price in 2011, according to the website…

#1  Car insurance.  And I have a 16 year old going for his driver’s license…
 
#2  Chocolate.  Ouch.  This hurts, but it won’t stop me :) .  Cocoa prices are at a 30-year high and demand is still growing.

#3  VoIP services.  Higher prices and extra fees.

#4  Airfare.   Airlines and added fees – the sky’s the limit!

#5  Cars.  Deals may be a thing of the past.  Sales are up, and so will prices.

#6  Nintendo 3DS.   New is never cheap.  

#7  Health Insurance.  Yikes.

#8  Breakfast.  I guess it all boils down to grain going up. 

#9  Coffee.  Bummer.

#10  Music.  Digital music prices not just 99 cents anymore.

I dare not continue.  I mean, after learning the future of chocolate and coffee, can my heart really take any more?

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avatarThe U.S. Chocolate Market, Part II

By Bryn Kirk on September 7, 2010 | Comments (0)

Chocolate and cocoa can be found in so many different U.S. industries.  Such products are used in the confectionery, beverage, dairy, bakery, and personal care arenas, just to name a few. 

New products are being introduced at a record pace in spite of the U.S. chocolate market being considered mature.  It continues to be a market place that embraces creative and innovative products.

The current market supports such variety in chocolates that it can satisfy a diverse group of consumers while at the same time keeping prices affordable.

That may change.  Prices are speculated to increase drastically in the near future due to a recent, astonishingly bold move by a British Company called Armajaro Holdings.

Armajaro Holdings is a commodities and financial services business based in London.  Earlier this summer Armajaro purchased 240,000 tons of cocoa beans – which is about 7% of the annual global production of cacao!

At the time of Armajaro’s purchase, cocoa beans were already commanding a high price. 

Currently however, cocoa bean prices are dipping slightly.  But many large chocolate manufacturers are convinced they will see them rise overall.

The cocoa world is watching carefully.

Sources:  Market Wire, Wall Street Journal

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avatarThe U.S. Chocolate Market, Part I

By Bryn Kirk on September 3, 2010 | Comments (0)

The 2009 U.S. chocolate market is considered “recession-resilient.”  Chocolate sales increased 3% in 2009 over 2008.  That translates into record sales of $17 billion! 

Researchers predict that chocolate sales will continue to increase and could exceed $19 billion by 2014.

According to an article on www.marketwire.com, most of the 2009 growth comes from the 75% of Americans who, in spite of increases in chocolate prices, kept buying quality chocolate as an affordable treat.

The chocolate market in the U.S. is competitive, but companies that continue to offer products in the area of functional chocolate, use ingredients such as super fruits, or incorporate savory and exotic flavors will have an edge.

Trends like singe-origin chocolates and extra high cocoa content may be slowing down.

One quote from the Marketwire article really hit home with me. Don Montuori, publisher of Packaged Facts (a market research publication) says, “For many chocolate-loving Americans it’s more about the experience than it is about mere consumption…”  

He put into words what I have been sensing for quite some time.  The chocolate consumer wants to appreciate chocolate more and the market is filling up with people who are more chocolate savvy than ever before.

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