The bright purple wrapper of Trader Joe’s Organic Super Dark Chocolate and the equally bright pink packaging of Trader Joe’s Swiss Milk Chocolate certainly catch the attention of shoppers lining up in the check out lane. But what really got MY attention were the claims on the label.
The organic, 73% super dark chocolate bar reads “this bar is not for the faint of heart.” The Swiss milk says “incomparable flavor!”
Hmmm. Sounds like challenges I can’t ignore!
In order to collect as much data as possible, I took the bars to the office and shared the tasting experience with my work mates.
In a unanimous outcome, 4 out of 4 agreed that the organic dark was DELICIOUS. I tasted a good percentage of Ecuadorian in the formula and since that is one my favorite flavor profiles I gave the thumbs up as well. This chocolate starts out with strong roasted cocoa and fruity notes and finishes with a small bitter kick. It leaves a lasting impression of overall smoothness and well-balanced character.
3 out of 4 voted the milk chocolate was GOOD but on the edge of being too intensely milky and creamy. It should taste milky and creamy because it has 23% milk solids. This is almost double the amount of milk that would be required to call it milk chocolate in the United States.
One person did not favor the lingering milky aftertaste stating that it left her with “unpleasant milk breath.”
I would have appreciated more toffee-like notes instead of milky notes. The longer a milk chocolate is cooked and mixed (a process called “conched”) the more caramel or toffee flavor comes out.
We enjoyed both chocolate bars but the 73% dark won the day. I guess we are not faint of heart afterall!
