Durango’s Chocolate in Asia

Rocky Mountain Chocolate Factory has been a forerunner in the confectionery business. The company is based in the famous town of Durango which is located in the western area of the Rockies in southwestern Colorado. It manufactures a line of quality chocolates to supply the many franchises it owns, and delivers via their refrigerated trucks.

Now, many chocolate aficionados in Japan will be treated to the famous Durango chocolates. The Rocky Mountain Chocolate Factory has planned to expand into Asia; particularly Japan, Hong Kong, and China.

Under recent legal agreements, the company will be highlighting an opening of at least 10 Rocky Mountain Chocolate Factory stores in Japan over the course of the next year. The Rocky Mountain Chocolate Factory will also be catering the demands in Hong Kong as well as Shanghai in China. Taiwan and South Korea locations are being considered as well in the expansion.

The news has reached millions of people in this Asian region. Recent revenue summary have shown 11% increase compared to the last year’s income by as much as $34.6 million.  Expanding the international market has been considered for a very long time to be able to significantly speed up and accelerate the sales and income of the said company according to their Chief Operating Officer, Bryan Merryman.

Japan is expected to host to at least 100 Rocky Mountain Chocolate Factory stores in the course of the next 10 years, according to a recently disclosed deal.

Each and every chocolate that is going to be sold in Japan and other Asian Countries will be made in Durango and be transported to Asia.  That will capitalize on the weakening state of the American dollar and also generate an increased boost in the revenue of their local factories. With the recent economic instability in the USA, leaping into the international market is one smart act made by the company. By searching new consumers they are sure to make a profit from their products.

Joanna Maligaya
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