Hershey’s Air Delight
July 29, 2011
Yesterday (July 28) was National Milk Chocolate Day. Did you do anything special to celebrate?
I spent a little time reviewing chocolate-related press releases and found something that had previously missed my attention... Hershey's introduced an aerated chocolate bar called the Air Delight.
Other chocolate manufacturers have had aerated chocolate for some time. For example, I wrote about the 75th anniversary of the Nestle Aero bar last October. Overall, aerated chocolate accounts for about $500 million of annual global confection sales.
But this is new for Hershey's. And it's probably a good move too. With the popularity worldwide of aerated chocolate, and the Nestle Aero unavailable in the U.S., the market may be ready for this from Hershey's. Of course time will tell.
To celebrate the introduction of the Air Delight chocolate bar, the company participated at the New Jersey Festival of Ballooning, taking attendees up in the Air Delight hot air balloon for a unique tasting experience!
Hershey's spokesperson, Anna Lingeris is quoted as saying, "We couldn't think of a better way to capture the essence of the new product than with a 'light and airy' hot air balloon ride while experiencing new aerated chocolate." I think she's right. The air balloon is a creative idea to bring attention to this new candy bar.
Hershey's Air Delight chocolate is sold in grocery stores and other locations nationwide. They offer a 1.44 ounce single bar as well as 9.4 ounce bags of Kisses. The Kisses simultaneously offer you a way to enjoy the Air Delight in a smaller portion or to pig out on more than you intended.
So that's it. The discovery of Hershey's Air Delight was the highlight of National Milk Chocolate Day. Now I've got to go out and buy one!
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I only like Hershey’s for s’mores. The only other good thing that comes from Hershey’s… Hersheys Pennsylvania smells DIVINE.