Tag Archive: store brand

Aldi, Lidl Brand Chocolate Bars

This is the last review in my consecutive series of store brand chocolate.  Aldi stores in the US, and the equivalent in the UK called Lidl, have a few store brand chocolates to choose from.

Lidl's own brand offers a selection of single-origin tasting squares that I think are really good.  Right now, as a matter of fact, I am eating a dark chocolate with cocoa from Peru at 72%.  The snap is crisp, the intense chocolate is rich, the texture smooth, and the fruity notes are outstanding.

The Aldi near me carries a luxury line of in-house brand chocolate called Choceur.  They carry single origin bars, truffles, and nut clusters in milk, white and dark chocolate. 
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Store Brand Chocolates

Often “store brand” food items are thought of an economical and perhaps an inferior version of its name brand counterpart.  While many times I think that ends up being true, I’m still open to give unknowns a try, especially if it costs me less.  I do get disappointed but sometimes I also get surprised.

I plan on writing a flavor review of different store brand chocolate bars; some available only in the US and some available only overseas, each Monday for as many Mondays as I have chocolates.  On this journey I know we’ll discover the good and the bad but either way we’ll have fun and eat chocolate.  Isn’t that the meaning of life anyway?
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