Over 60,000 shoppers voted M&M'S Pretzel Chocolate Candies as the 2011 Product of the Year.

The food product category was Candy & Snacks, and the Mars Chocolate Company came out on top during a selection process that had consumers voting for their favorite innovative product.  The products were chosen based on 4 key elements; appeal of innovation, usage, satisfaction, and purchase intent. 

The M&M'S Pretzel achieved high marks across all elements but scored highest in satisfaction.

The Product of the Year award is hosted in 28 countries and is the world’s largest consumer-voted program of its kind.
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