On a personal note, as a consumer of chocolates as a child, I used to despise the taste of dark chocolates. For me, you don't get to enjoy the fullness and richness of the chocolate if it tastes so bitter.

Of course people carry with them a number of cultural and emotional biases whenever they eat. What you have grown up with, what you always consumed, for example, can really influence the way you view foods as they are. Chocolate is the same way.  Therefore chocolate manufacturers have to constantly invent and make new innovations to satisfy the worldwide market of chocolate consumers.

In the technological and digital age, foodies are almost everywhere. More and more people are taking photos and videos of their food, blogging about certain dishes, and boast of having such a delicate palate that they are keen enough to find the exquisiteness of some food.
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