Crest Be is introducing some new and groundbreaking toothpaste flavors like lime spearmint zest, vanilla mint spark, and mint chocolate trek.

Fret not, your dentist will not disapprove. The executives of Procter & Gamble are quick to point out that Be has the "foundational benefits needed for oral health including cavity protection, cleaning, fresh breath and whitening."

They are expected to hit the shelves first week of February in the U.S., then in Canada shortly thereafter

The new-fangled flavors offer a new sensation compared to the standby mint and cinnamon varieties that pepper Crest's offerings.

Procter & Gamble's Crest comes next to Colgate in the market. Crest reels in about $2.3 billion in sales across the globe, based on industry tracker Euromonitor International. The new flavor innovations are said to aim at injecting some excitement into an otherwise mundane activity, which is brushing.

It is supposedly an effort to lure in new adventurous, "experiential consumers."

Karen Machleit, who is the head of the marketing department at the University of Cincinnati, stated that Procter & Gamble is doing this in an attempt to attract brand-switchers who are always on the lookout for something new. "It's a way of reinvigorating interest in a brand," she said. "By having a variety of products, they keep consumers from switching."

"Daredevils, have we got a surprise for you," Crest says on the Be website. "It's a whole new world of deliciousness for toothbrushes everywhere. And it's ready to take your mouth on an exhilarating ride. Better buckle up."

Creations such as this one do not startle me anymore. More and more companies want to cater to people who are on the lookout for anything that allows them to do self-expression. Of course the introduction of unexpected flavors always has a certain appeal.

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Joanna Maligaya

Staff Writer/Content Developer at Chocolate University Online

Ever since she can remember, Joanna has always considered chocolate as the ultimate food for her soul. She believes in the saying, “9 out of 10 people love chocolate, and the 10th always lies.”

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