The Chocolate Canvas
April 3, 2012
A husband-wife team who has chocolate imaging for business never thought that The Chocolate Canvas would be such a hit in the market.
Having a business of their own while being clients to other people, they have observed that client appreciation is significantly declining. This is according to Sherrie Calvano, 39, a licensed real estate broker. She has noticed that people nowadays greet each other on special occasions through e-mail. Gone are the days when cards and snail mails ruled. This is how they came up with the idea of putting up such business.
With the use of bulk chocolate, along with software and printing equipment purchased from a New York distributor, the couple prints photos from home on edible coins, lollipops, and other forms that can be used for special events such as wedding and holidays.
They do printing on a hand-applied frosting which is made out of egg whites and powdered sugar, and using food coloring as ink. Their business, The Chocolate Canvas, officially started April of last year. Its slogan is "Unique, Edible and Memorable!"
"We just always had a love for [chocolate]. Who doesn't?" says Sherrie Calvano. "Honestly, it's just one of those things that make people happy and you can use it for any occasion."
The prices of their products can range from 99 cents to $50, but they give discounts when you buy in bulk. They ship anywhere in America, too. Also, they are working on revamping their website so that clients are able to upload their photos and be able to design their own customized chocolates.
However, Andy Calvano, 42, claims that computers aren't doing their work justice. "You say you print on chocolate, nobody really has a picture of what it is," he said. "But you show it to them and they're like "Wow." It changes everything."
Clients seem to be lured in by personalized messaging, and chocolate simply makes it sweeter! Pun intended.
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The Chocolate Canvas’ new website has finally been launched! A sweet design with an interactive online chocolate designer makes the purchasing process even more enjoyable. Great products, prices and customer service!