Chocolate That Doesn’t Melt
January 6, 2012
How would you feel if you created something which you originally intended just for fun, and it turned out to be your shot at being a millionaire?
A British engineer from Belfast, Stephen Lennie, aged 43, created the flexible chocolate at home together with his wife, Karen, 42. It was initially just a surprise treat for his daughters Rebecca, Natalie and Aimee just to keep them entertained on rainy days.
People were all the rage about it as more than a million pounds worth of this particular product which they called 'Magic Choc'. The product was purportedly sold mainly as stocking fillers for children last Christmas. They were bombarded with others from countries like Russia, Greece, and South Africa.
The recipe contains a special ingredient that allows for it to be molded into any shape but remains bendy even after being set.
Now, this Belgian-style chocolate that doesn't melt is produced in the UK and costs £4.99. Additional workers were hired just so they could keep up with all the orders.
"Magic Choc has amazed us all. Sales have literally gone through the roof." said a toy expert, Paul Jackson.
The product stays flexible from 20°C, and can be molded in temperatures reaching 37°C. It will last for 18 months.
Stephen said: "I created it on a paper plate at the kitchen table but the kids loved it. They wanted to play with it every day so we knew it was going to be a big success."
Could chocolate get any more interesting than this? The only downside to this magical product is that you can’t eat it! What!?
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