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avatarAldi, Lidl Brand Chocolate Bars

By Bryn Kirk on February 28, 2011 | Comments (0)

This is the last review in my consecutive series of store brand chocolate.  Aldi stores in the US, and the equivalent in the UK called Lidl, have a few store brand chocolates to choose from.

Lidl’s own brand offers a selection of single-origin tasting squares that I think are really good.  Right now, as a matter of fact, I am eating a dark chocolate with cocoa from Peru at 72%.  The snap is crisp, the intense chocolate is rich, the texture smooth, and the fruity notes are outstanding.

The Aldi near me carries a luxury line of in-house brand chocolate called Choceur.  They carry single origin bars, truffles, and nut clusters in milk, white and dark chocolate. 

The 65% Madagascar is wonderful.  I have had other Madagascar origin chocolate and the Choceur is faithful to that flavor profile.  The chocolate is light, in color as well as taste, with citrus top notes and a hint of raisin at the end.  There is a light spice throughout the smooth textured chocolate and a nice non-bitter finish.  A pleasant chocolate at a bargain price.

Aldi is a store known for “knock off” products at a low cost compared to their name brand counterparts.  In the US, there are over 1,000 stores coast to coast and around the globe they are in over a dozen countries.   That’s the potential to move a lot of chocolate!

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