Trader Joe’s Swiss Milk Chocolate
February 14, 2011
It’s Monday and time for another review of a store brand chocolate bar. This time I chose Trader Joe’s Swiss Milk Chocolate.
Trader Joe’s started out as a small chain of convenience stores in the 1950s under the name of Pronto Markets. In 1967 they changed the name to Trader Joe's.
I like the line up of chocolates under the Trader Joe’s label. They are made in the European style but have a price tag of American value.
The Swiss Milk chocolate bar I bought was only $1.99 for 100g. The bar was smooth and creamy, with a balanced chocolatey baseline highlighted by caramel flavor notes. The lingering finish was a very pleasant soft buttery taste.
This particular chocolate bar is certified Fair Trade to “help contribute to a better way of life for farmers and their families. This method of buying cocoa beans and sugar offers small-scale growers a fair price for their harvest.”
I give this store label chocolate both thumbs up; you get great taste at a great price. I keep a Trader Joe’s Swiss Milk Chocolate in my chocolate drawer as one of my “staples.”
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